Lego A/S (trade name: The Lego Group) is a Danish toy production company based in Billund. By 2003 it was in big trouble. The LEGO story started in a Danish woodworking shop in the days before electricity. Lloyd's Register Foundation. Read the Lloyd's Register Foundation 2019 - 2025 Strategy: View strategy online. ©2020 The LEGO Group. Sales were down 30% year-on-year and it was $800m in … The company was founded on 10 August 1932 by Ole Kirk Christiansen. For over 30 years, the LEGO Group has been putting a quarter of their after-tax profits into the LEGO Foundation. Face-to-Face training is delivered by LEGO Education … “Our contribution to the world is to challenge the status quo by redefining play and reimagining learning,” is the foundation’s mission statement. Lego recently made headlines when it announced a $50 million grant to families affected by COVID-19, and it is also making 13,000 facemasks a day for workers on the frontlines. The LEGO Foundation aims to inspire and develop the builders of tomorrow; a mission that it shares with the LEGO Group. Read our 2019-2025 Strategy as an interactive document online at Issuu.com. If LEGO was a LEGO construction, the bricks at the bottom would say, “learn through play.” As an example, The LEGO Foundation owns 25% of LEGO. Download our 2019 - 2025 Strategy as a pdf that you can save to your device.

At LEGO ® Education, we want every teacher to succeed in using our solutions in the classroom. It is best known for the manufacture of Lego-brand toys, consisting mostly of interlocking plastic bricks.The Lego Group has also built several amusement parks around the world, each known as Legoland, and operates numerous retail stores.. Time to game… LEGO® style!
Business Insider went to LEGO's headquarters in Denmark to speak with the CEO to find out more about the company's plans for the future. Shifts in digital technology are causing widespread disruptions across many industries, and the toy industry is in no way immune.

Must be 18 years or older to purchase online. At the time, Billund was an obscure village, and Ole Kirk Christiansen was just a simple carpenter with ambition. The LEGO Foundation is dedicated to building a future where learning through play empowers children to become creative, engaged, lifelong learners. LEGO System A/S, DK-7190 Billund, Denmark.

Its work is about re-defining play and re-imagining learning. LEGO, the LEGO logo, the Minifigure, DUPLO, LEGENDS OF CHIMA, NINJAGO, BIONICLE, MINDSTORMS and MIXELS are trademarks and copyrights of the LEGO Group. F rom its founding in 1932 until 1998, Lego had never posted a loss. Combining the fun and open-ended play of LEGO® toys with the excitement of video gaming, LEGO video games for PC and console immerse players in thrilling stories featuring favorite characters from blockbuster movies and LEGO themes. To ensure this, we provide Face-to-Face training, global consumer service and free online resources for support and inspiration. Download our strategy.